- NBC Today Show: The official bagel served every morning free.
- ABC Good Morning America: The only bagel served daily free.
- Live with Regis & Kelly: The official Bagel served mornings by On The Go Promotions.
- The View: The Only bagel served daily for show guests.
- Martha Stewart Show: The Official bagel served daily
- CBS Early Show: The only bagel served free daily to the guests on the plaza.